There is no doubt that the word influencer itself is relatively new in the dictionary. It entered the dictionary of Merriam Webster in 2019. Nevertheless, it is not a new term in the field of business and industry. Have you bought a product because a famous influencer is in its commercial? Well, that is an example of things that influencers can deliver to numerous corporations. Nevertheless, the global pandemic of Covid-19 alters everything. That includes this particular thing.

More But Less

Well, that is the perfect way to describe the matter of influencer marketing during the time of Covid-19. Without a doubt, many businesses reduce their budget allocation for marketing purposes. Unfortunately, the time that people spend with their devices during the time at home is increasing heavily. It opens up the chance for influencers to engage their followers and fans. So, it is rather tricky to expect the best result due to the prolonging period of the global pandemic.

There are several things to be more famous during the days of Covid-19. Most of them come in the form of health-related stuff. It can be about eating habits, lifestyle, workout, and even numerous products to boost immunity. Nevertheless, it remains a vast field to cover for any company. Therefore, the expertise of any lifestyle influencer on the matter of healthy stuff is necessary. It opens up a better chance for businesses to reach more customers at their business ends.

Unfortunately, the global pandemic itself is not the only problem when it comes to influencers. Back in 2019, fake followers and bot technologies rose in the vast field of influencers. In the end, it affects the view of many people regarding influencers. It gets worse with the sudden attack of Covid-19 itself. It reduces the field in which any of those influencers can be productive. Nevertheless, it gets better at the moment. It is fair to say that lifestyle influencers shift to a better stage following the end of 2021.

Rise and Shine

The possibility to be more creative than before is high during the pandemic period. Lots of influencers adjust many things in their professional field to stay ahead of the pack. It is among the things that eventually come to the rise of influencers at the end of 2021. For example, some of them publish more about things to do at home and stay productive. Believe it or not, it comes with tremendous effects for many people out there when facing Covid-19 complicacy.

With more influencers shifting to their new plans in engaging their followers, there is a chance for many businesses to slip into it. Moreover, they can attract new followers as well with their fresh ways of delivering numerous creative content. It leads to some changes concerning the things to expect next year in this particular field. The world of lifestyle influencers will not be the same anymore. There will be new things that followers and fans expect from them.

What to Expect in 2022?

There is one crucial element to expect in the field of influencer marketing in 2022. It is all about authenticity. Back in 2019, the fake follower issue was among the problematic matters concerning influencers. Of course, it will not be there anymore next year. It applies to the content of the influencer itself. Today, it is easy to notice content with a design for some specific purposes. This kind of thing may not be popular anymore next year.

When it comes to a high-quality content of an influencer, it is not a new thing. It is a must for any of those influencers to produce them. Nevertheless, the definition of high-definition content also shifts. Today, it focuses more on content that resonates strongly in the field of audiences. It moves away from the idea of content to gather lots of audiences in an instance. So, it is possible to expect numerous contents with a touching vibe all over it in the year 2022.

In terms of the lifestyle influencers’ field, it will remain popular for years to come. Without a doubt, people are more aware of their health conditions these days. Many people become more cautious about doing stuff and consuming things. Therefore, finding the gap to overtake the others in providing the best possible content about a healthy lifestyle is pivotal. Of course, it benefits the influencers concerning their life as well.

It is reasonable to say that the global pandemic of Covid-19 shed some changes in the life of many lifestyle influencers. It affects the life of general influencers as well. Nevertheless, all of them lead to better things for everyone. Lifestyle change for a healthier life is the current theme for numerous influencers and their followers around the globe. What about you? What do you expect in 2022?

(redaksi)